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“...countless lives have been touched by their service. They are an organization that we should all look for and try to help out!”
Jenna Bush Hager, The Today Show with Hoda and Jenna
Our Philosophy?
The Fun Factor!
When reading is joyful, it becomes irresistible for both children and adults. Our goal is to spark intrinsic motivation by making reading feel like play, not pressure. When people genuinely enjoy what they’re doing, the desire to keep going comes naturally—and that’s how lifelong readers are made.
PBS Interviews Hidden Gems
Senior Correspondent Jacqui Tricarico talks with Kaila Boulware Sykes, Co-Founder of Hidden Gems Literary Emporium, about her nonprofit’s mission to provide free books, promote literacy, and offer educational workshops to the New Brunswick, NJ community.
